Tech Tuesday: SEO and content marketing for SMEs

Actionable solutions to stand out from the digital crowd.

Author

Maziar Foroudian
April 10, 2024

Latest Stories

Stand out from the digital crowd and attract your target audience with effective SEO and content marketing strategies. In this Tech Tuesday edition, we explore the importance of these tactics for SMEs and provide actionable solutions to help them succeed in the competitive online realm.

Are you curious about the changing landscape of Chinese investment in Australia? Dive into the latest report by KPMG Australia and The University of Sydney, which reveals a decline in investment and a shift towards healthcare and the Belt and Road Initiative. Don't miss out on this insightful analysis of the current state of Chinese investment in Australia.

Attention all non-profit organizations! Are you ready for the new tax exemption self-review requirement? Learn how to ensure your eligibility and maintain transparency with the ATO. Get all the details and stay informed with this insightful article.

Discover how Gen Z expert and social researcher, Claire Madden, is urging employers to support and understand the unique challenges faced by the younger workforce in building their professional personas. Learn valuable tips and strategies to help Gen Z conquer workplace anxiety.

Top Tools

  • Perplexity: AI-powered information discovery

  • BuilderAi: Transforming your business with custom apps & AI

  • Korl: Accelerate project collaboration and communication

  • BlogImagery: Transform your blog with unique AI-generated images

Top stories

Australia's ACCC introduces mandatory notification for all deals, aiming to prevent slipping past the watchdog and creeping acquisitions. This shift in focus on competition dynamics may make it harder to get deals done.

Dealing with unpaid invoices can disrupt a business's cash flow and operations. Recognizing and categorizing overdue, outstanding, and past due invoices is crucial. Strategies include clear payment terms, reminders, invoice software, and, if necessary, legal action.

Diana Zheng, Head of Marketing at Stallion Express, explains how strategic shipping solutions can help startups overcome logistics challenges. Key points include crafting a shipping plan, using multiple carriers, automating processes, and ensuring competitive rates for customer satisfaction.

Australia

Business email compromise attacks are becoming a major cybersecurity threat in Australia, with one company losing $500,000 in a single incident. CyberCX warns of increasingly sophisticated attacks, highlighting the need for stronger cybersecurity laws.

Australia's venture capital market faces challenges with lead investors. Despite falling deal numbers, investments in high-quality companies have increased. Bugcrowd, Aravax, and Constantinople raised significant funding, with Bugcrowd and Deputy becoming unicorns. All-female teams saw record funding but faced lower deal sizes. Investors noted an increase in layoffs and company closures.

Australian Economy

Inflation, a key economic indicator, has been on a downward trend for eight months before stagnating. This has led to speculation about interest rate cuts. The market's prediction has shifted from six to three cuts, reflecting a changing economic landscape.

Albanese government targets market concentration with merger reforms. Changes aim to bolster ACCC's power to prevent entrenching of market power. Critics warn of creating a "presumptive ban" with new rules. Faster approval process proposed.

World

The Inflation Reduction Act (IRA) and Bipartisan Infrastructure Law (BIL) in the US are reshaping the economy by incentivizing private investment in clean energy. The IRA has spurred investments in emerging technologies like sustainable aviation fuel, while also facing potential challenges with a change in government.

Former Apple design lead Jony Ive and OpenAI CEO Sam Altman are seeking funding for a new company to produce an AI-powered personal device that won't resemble a smartphone. Big names like Thrive Capital and Emerson Collective are potential investors.

Tech

OpenAI and Google are facing scrutiny for potentially training AI models using YouTube video transcriptions, raising copyright concerns. This method has been used by both companies, but lawsuits and calls for consent and compensation are increasing.

Google's possible acquisition of HubSpot may face antitrust scrutiny from regulators in the U.S. and Europe. Experts debate whether competition would be impacted. Google has not confirmed a bid, but if it were to go through, it could potentially help HubSpot become a stronger competitor in the CRM space.

Curated for you

Lauren Myrick, Founder and CEO of Found, raised over $75.2M from top VCs to create a better banking system for freelance and independent workers. Found helps with tax savings, business expenses, and retirement planning for self-employed individuals.

To succeed in the competitive real estate sector, agents must build trust and credibility through PR. Establishing thought leadership, maintaining transparent crisis communications, and measuring success are crucial steps in creating a trusted brand.

Mental health is crucial, yet often overlooked. Individuals should prioritize self-care, set boundaries, honor their emotions, celebrate achievements, and surround themselves with positive influences to improve overall well-being. Invest in yourself.

Contribute to Dynamic Business

Join our network of contributors and get your voice heard. We will send you weekly call outs asking for commentary, quotes and articles for our “Let’s Talk”, “Tech Tuesday”, and “Founder Friday” features as well as interview opportunities and general inquiries. You are welcome to subscribe to the list and start contributing to Dynamic Business.