Sizzling content: Practical tips and tricks

From industry experts

Author

Maziar Foroudian
April 29, 2024

Latest Stories

Struggling to stand out in the digital age? Unleash the power of blogging to engage and convert your audience, with practical tips from industry experts that any small business owner can implement.

Discover the top six social media management platforms empowering SMEs! Our Tech Tuesday edition guides you through their pros and cons, aiding you select the optimum tool for your budget and objectives. From Hootsuite to Agorapulse, make an informed choice!

In an exclusive feature, discover the remarkable journey of Jenny Gurry, the entrepreneurial force empowering women amidst unplanned pregnancies across Australia. Learn how her organization, Diamond Women, emerged from a gap in resources to become a beacon of support.

Join a deep dive into how AI is the new cornerstone for data-driven decisions in Australian companies. Learn how it enhances human intelligence, tackles critical issues, and triumphs in digital innovation, while considering the challenges and benefits specific to the legal sector.

Despite 2023's slowdown, 2024 kicks off with a bang for Aussie small businesses! Discover how sectors, jobs, and wages are enjoying a promising uptick in our in-depth report on Xero's revealing data.

Australia is primed to drive innovation and economic growth with the landmark "Future Made in Australia Act". Aiming to boost manufacturing and harness renewable energy, this ambitious legislation could reframe Australia's future amid global economic shifts.

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Top stories

After closing a VC round, founders must navigate changing expectations. Thank your VCs, prove yourself, prioritize board participation, share metrics, discuss risks, and don't hide bad news. Keep consistent updates to build trust.

The surge in new businesses from underrepresented groups, particularly women, minorities, and younger entrepreneurs, is narrowing business ownership disparities. Despite progress, barriers persist, signaling the need for more resources and support. This trend reflects a more diverse and inclusive business landscape.

Australia

Australia and New Zealand startups like RayGen and Veyor Digital secure significant funding this week, with RayGen receiving $51 million for renewable energy and Veyor Digital raising $2.75 million for logistics scheduling. Other startups include NextWork and Deeligence.

Startup funding in Australia is on the rise, with 61 Australian startups and four in New Zealand collectively raising $898.8 million in the first four months of 2024. Notable examples include Gilmour Space Technologies, Prota Therapeutics, and Ultra Violette.

Australian Economy

Outread, a new AI-powered research platform, recently secured a $750,000 pre-seed funding round. Founded by siblings, it aims to simplify accessing and digesting academic research, offering summaries of extensive papers to professionals.

The Albanese government's "Future Made in Australia" policy faces criticism from Financial Review readers for potentially creating businesses reliant on subsidies. Poll results also show divided opinions on job interviews and the legal battle between Australia's eSafety Commissioner and social media platforms.

World

Business owner Scott Volner faced fraud after receiving $330,000 in pandemic relief funds through a government program he didn't actually qualify for. The incident highlights the $2.8 billion in fraud related to the program. Business owners must be vigilant to avoid falling victim to similar scams.

Invoice fraud poses a significant financial threat to new businesses, with an average annual cost of $280,000 per middle-market company. Warning signs include unusual billing patterns, dealing with unfamiliar vendors, and irregular payment requests. Vigilance, comprehensive review, and legal advice are essential steps to combat this pervasive issue.

Tech

Elon Musk's AI company xAI is set to raise $6 billion from tech VCs, aiming for a $18 billion valuation. Musk criticizes OpenAI and pitches xAI as the future of AI, despite current AI chatbot Grok's issues.

Google's March 2024 core update aimed to reduce low quality content in search results by 45%, surpassing the initial 40% goal. Changes to core systems signal a shift in content evaluation methods, emphasizing the importance of user-focused, helpful content creation.

Curated for you

Acquirers use incentives like sticks, carrots, and team bonuses to retain founders post-acquisition. However, founders may still leave due to exhaustion. It's important for founders to pace themselves and carefully consider their next steps.

Transform your passion for outdoor spaces into a successful business with these essential tips on starting an outdoor lighting business. From market research and business planning to developing skills and scaling your startup, this crash course has everything you need to succeed.

Index Press by Koto transforms branding and visual identity for business leaders. Founded by Index Ventures, this initiative offers targeted advice through books, podcasts, and apps like TeamPlan to empower founders with invaluable insights.

Strategic Marketing West 2024 will host top marketing executives in Los Angeles to discuss data and AI for personalized experiences in a culture-driven market. Gain insight on AI’s impact on marketing strategies. Register now.

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