The science behind why customers stay loyal

The four neurobiological motivators.

Author

Maziar Foroudian
June 04, 2024

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Latest Stories

Discover the hidden science behind customer loyalty and learn how businesses can strategically cultivate lasting relationships with their customers. Find out the four neurobiological motivators and tactics to boost loyalty in Intuit Mailchimp's "The Science of Loyalty" report."

Former Microsoft executives invest $5.1 million in SpatialGPT, a new company set to revolutionize spatial environments using generative AI. With their initial focus on the construction industry, they aim to enhance efficiency and productivity with advanced technologies. Stay updated on their journey.

Recruitment just got smarter. Learn how SapiaAI's public API program is giving businesses access to their cutting-edge machine learning models. With a focus on ethical AI, this Australian company is transforming hiring processes and promoting diversity. Read on to find out more.

Learn the important dynamics of a successful merger from our seasoned guest writer, who’s no stranger to the acquisition game, with insights garnered from selling multiple companies, including the AU$290 million sale of ARQ Group.

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Top stories

Emergence Capital's survey of 600+ venture-backed software startups reveals only the top 10% may be able to raise another VC round. To meet growth metrics, startups must triple, double, then double again. Currently, most startups fall short.

The Fair Work Commission is increasing the minimum wage by 3.75% to $24.10 an hour for full-time workers, effective from July 1. This decision aims to address gender pay gap issues and factors in economic conditions and living standards.

Australia

A study by Australian National University found that appointing female directors to company boards did not impact financial performance. Authors Nicholas Bayly, Robert Breunig, and Chris Wokker analyzed 1,721 directors at 2,483 firms from 2000 to 2016.

Jekara, a venture capital firm with ties to Tritium, is focusing on Queensland tech start-ups, anticipating the next energy disruptor. Similarly, Tidal Ventures is shifting focus to Brisbane, seeking out the brightest AI and software entrepreneurs in the state.

Australian Economy

Personal insolvencies in Australia have increased by 19.5% compared to last year, with rising business failures also playing a significant role. Economic challenges, including high interest rates and cost-of-living pressures, are contributing factors. Seeking early help is advised.

The Australian government is considering reforms to its points-tested visas for skilled migrants. Current trends suggest 800,000 such visas will be offered over the next decade. By tweaking the allocation of points, long-term earnings of migrants can be increased, benefiting the economy.

World

Germany is likely to miss its 2030 greenhouse gas targets, with sectors like transport and construction struggling. The government must take corrective measures to achieve its goals, as confirmed by the Expert Council on Climate Issues.

McDonald’s USA president, Joe Erlinger, denies reports of drastic price increases, but admits Big Mac prices rose 21% since 2019. In response to consumer discontent, companies like Starbucks and McDonald’s are offering discounts to combat rising prices.

The U.S. Small Business Administration (SBA) is hosting quarterly public meetings for the Interagency Task Force and Advisory Committee on Veterans Small Business Development on June 5 and 6. Veterans can join virtually to stay informed and offer input on policies affecting their businesses.

Tech

Microsoft will invest $3.21 billion in Sweden for cloud and AI infrastructure development, marking its largest investment in the country. The initiative aims to train 250,000 individuals in AI skills to enhance Sweden's competitiveness.

The Fourth Industrial Revolution is expected to drive a surge in U.S. power demand by 2030. Data centers will consume up to 9% of electricity, with AI and cryptocurrencies fueling growth. Companies in the power sector stand to benefit from a $50 billion investment opportunity.

Apple's WWDC next week will unveil iOS 18 with enhanced AI features. Siri will receive a boost with on-device AI capabilities, while iPhones will require newer models for full functionality. iOS 18 may also bring UI improvements and AI features to native apps.

Curated for you

Learn to distinguish between pitching and asking by examining your intentions. If your goal is to create connection or move forward, you're pitching. If you're open to changing your perspective, you're asking. Be genuine.

Research into organizations implementing circular economy models has identified key patterns in successful adoption. Viable strategies include reusing, repairing, remanufacturing, and recycling products to optimize material resources, reduce carbon emissions, and enhance competitiveness while meeting sustainability goals.

Jason Lemkin discusses the evolving landscape of sales and marketing in SaaS, highlighting the need to recalibrate expectations and hire passionate individuals. He shares insights on motivation, solopreneurship, content creation, VP of Marketing roles, and the drawbacks of having the CMO report to the CRO.

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