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Marketing without the thousand dollar price tag: Let’s Talk

Learn from experts as they reveal cost-effective strategies, practical tips, and innovative tools.

Author

Maziar Foroudian
May 31, 2024

Latest Stories

From interest rate hikes and high inflation, CFOs face uncertainty and volatility in 2024. Not staying up to date on changing regulations and technologies can put CFOs at risk of falling behind and missing out on valuable opportunities to improve their organisation’s financial health. Download this CFO guide and discover 24 ideas from financial leaders and experts to help you in 2024.

Struggling to compete in the digital marketing world with a tight budget? Learn from experts as they reveal cost-effective strategies, practical tips, and innovative tools to boost your online presence without breaking the bank.

Australia’s growing problem with phishing attacks has seen a shocking 479% increase highlighted in Zscaler's latest Phishing Report. Read on to discover the reasons behind it, and how businesses and individuals can bolster their defenses.

Rising inflation rates in Australia are causing uncertainty for both consumers and businesses. Discover practical and effective strategies from industry experts on how brands can weather this storm and come out on top.

Are you aware of the increasing cases of hacked social media accounts among small businesses? ASBFEO has released a free guide to help you secure your online presence. Discover simple tips and practices to protect your business and avoid the elaborate maze of dead-ends and blockages.

Join Priestley’s Gourmet Delights' gastronomic revolution as they combine tradition with modern tech at their new $53 million SMART factory. Discover how it's setting new heights both in automation and upskilling their cherished workforce.

Tired of the annual EOFY scramble? Discover 7 strategies that will help tradies conquer tax time with ease. From job management software to regular bookkeeping, these tips will save you time and stress. Plus, learn about the latest incentives for small businesses in the 2024-25 Federal Budget.

Explore the ups, downs, and surprises of the April 2024 Australian retail sales figures — understand how changes in consumer priorities may be reshaping retail trends.

Discover the 7 proven strategies that can help Australian manufacturers increase their output and improve productivity. From technology investments and offsite manufacturing to employee training and data-driven decisions, learn how to stay ahead in the competitive market.

New Tools

  • XpressBot: Boost your sales with WhatsApp marketing platform

  • Famewall: Convert visitors into customers with testimonials

  • Codeium: Unleash your coding superpowers with AI

  • ImmersityAI: Transforming 2D content into immersive 3D experiences

  • CutoutPro: AI-powered visual design platform

  • Firecrawl: Convert websites into clean data with ease

  • FacePlugin: ID verification & biometric authentication

  • Fynk: AI for contract management

  • DropChat: Create your own chatbot without coding

  • StenoAI: Transform your content, engage & monetize

Top stories

Small business owners have proven resilient in today's economic climate by creating personalized experiences for customers. Prioritizing customer needs, gathering feedback, and utilizing social media can lead to increased sales and loyalty. Prioritize customer interaction for a successful 2024.

Treasurer Jim Chalmers criticizes delays in passing the $20,000 instant asset write-off scheme, beneficial to small Australian businesses. Coalition and Greens push for a $30,000 threshold. Independent MP Zali Steggall calls for quick action to avoid harming small businesses.

Australia

Commbank SmallBiz Week in Melbourne focused on enhancing cash flow and cybersecurity for small businesses. AI innovation, growing concerns about cybersecurity, and a rise in electric vehicle adoption were key highlights. Businesses are urged to prioritize cybersecurity measures to prevent financial losses.

Minister Ed Husic's call for corporate tax reform in Australia has sparked debate. Lowering tax rates could free up cash, drive innovation, and benefit SMEs, ultimately leading to job creation and economic growth.

Australian Economy

Treasury chief Steven Kennedy cautioned against ineffective industry subsidies, highlighting the success of cheap Chinese solar panels. With $25 billion in tax cuts on the horizon, he addressed the impact of income tax bracket creep on inflation.

Moving Immigration Minister Andrew Giles, a key ally of the Prime Minister, may create more issues than solutions. This potential shift in power dynamics could have far-reaching consequences within the political landscape. By Phillip Coorey.

World

Zhou Qiren, an unconventional economist from Peking University, draws insights from his unique background working in Chinese countryside during the cultural revolution. He emphasizes on incentives and constraints, focusing on practical cases from his travels.

Top CFOs unveils The Top 25 CFOs of Vancouver for 2024, showcasing the city's vibrant economy with notable leaders driving innovation in technology, biotechnology, and financial services. Vancouver's diverse talent pool and government support make it a prime hub for corporate expansion.

Tech

Google Search Console experienced a "logging error" affecting product snippets reporting from May 15 to 27, 2024. This resulted in false increases in clicks and impressions. Google confirmed it was a reporting issue with no impact on actual search rankings.

Leaders must be cautious as generative AI advances quickly. MIT Sloan Management Review interviewed experts at the MIT Sloan CIO Symposium. Rodney Brooks warns that despite impressive text generation, these systems cannot reason.

Google is discontinuing its Google Business Messaging service, which offered customer service chat through Google Maps. This move adds to Google's history of messaging service changes. Businesses can download past chats before the service shuts down in July 2024.

Curated for you

The success of PPC campaigns relies on iterative testing, but with AI playing a larger role, insights can be complex. Google’s ad variations feature simplifies testing, allowing for adjustment of ad elements across campaigns. Experiment and analyze to drive better results.

Small business owners considering buying a new car for business use should be aware of tax deductions and incentives. Factors to consider include company structure, tax claims, depreciation, and commercial finance options like chattel mortgages or hire purchases.

Public relations is crucial for business success, with $16 billion spent annually on PR agencies. However, PR involves more than just getting on the news; it's a long-term, integrated strategy that requires time and specialized skills to be effective.

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