Let’s Talk: Crafting an effective elevator pitch

The door to potential collaborations, investments, and partnerships!

Author

Maziar Foroudian
May 20, 2024

Latest Stories

Learn the secret to crafting a compelling elevator pitch that grabs attention and gets results. Unlock potential collaborations, investments, and partnerships with our expert guide.

Discover the story behind Strapsicle, the ingenious Kindle holder that was born out of a sleep-deprived mom's need. From an impromptu prototype to a hit sensation, embark on Sydney-based entrepreneur Lou Rice's inspiring journey.

Feeling confused about capital gains tax? Learn how CGT works, what it applies to, and how to legally minimise your tax bill for profitable asset sales in this in-depth guide.

Could your small business use some tax relief? Discover how the federal budget’s extended $20,000 instant asset write-off scheme could be a windfall for your SME, allowing immediate tax savings on new assets up until June 2025.

Navigate the minefield of Long Service Leave compliance. Differing jurisdictions, myriad rules and archaic payroll systems can make calculating correct entitlements a nightmare, but there's a way to simplify it all.

Top Tools

  • GoProfiles: Employee connections and engagement

  • Motionshift: AI-powered video creation

  • Cohesive: Content creation with AI

  • Facet: Ai image generation tool professionals

  • GlossAi: Transform your content across all channels

  • Photoroom: Ai image editor tool

  • Unbounce: High-converting landing pages

  • Pika: Ai video tool

  • Xembly: AI productivity platform

Top stories

Peter Dutton’s budget reply speech promises to increase the instant asset write-off threshold for small businesses to $30,000 and simplify depreciation processes. He also outlines plans to reduce migration rates and push for nuclear energy.

Australian households stand to save big on power bills thanks to new changes making it easier to switch to cheaper energy deals. $1.8m from the budget will fund a system for one-click switching, aiming to eliminate the "loyalty tax" many households unknowingly pay.

Australia

Multiple Romper & Co children’s toys have been recalled in Australia due to choking and suffocation risks. Parents are advised to return these products and are warned about other hazardous Romper & Co items.

Pizza Hut Australia has been fined $2.5 million for sending over 10 million spam messages in violation of consent rules. This is part of a larger trend, with businesses in Australia paying over $15 million in fines for spam law breaches.

The Ehrenberg-Bass Institute, based in Adelaide and funded by global companies like Coca-Cola and McDonald's, conducts research on how companies grow and retain customers, influencing billions of dollars in marketing and advertising worldwide.

Australian Economy

The Liberal-aligned Blueprint Institute urges Labor to address the federal budget's structural deficit by broadening the base and rate of the GST and taxing the unimproved value of land. Subscribe now to read more.

The government's controversial strategy to reduce inflation by lowering prices through targeted subsidies is sparking debate among economists. While unconventional, these measures could smooth out inflation over time and potentially prevent a wage-price spiral.

World

Washington's tough-on-China trade policies may backfire as Chinese companies find ways to beat tariffs and restrictions. Critics argue that protectionist measures could exacerbate inflation and hinder economic growth. Industries may exploit loopholes to circumvent import taxes.

Elon Musk visits Bali to launch Starlink satellite internet service in Indonesia, aiming to provide high-speed internet access in remote regions. The billionaire is set to sign agreements with President Joko Widodo to enhance connectivity in healthcare and education sectors.

Tech

Traditional search engines are evolving as AI takes over the future of SEO. The winners of the AI war will be the great communicators with empathy. Building a strong brand is the key to success in the incoming zero-click search world.

OpenAI's superalignment team, created to prepare for advanced AI surpassing human intellect, has disbanded. Recent departures highlight internal struggles within the company, including disagreements over priorities. OpenAI continues to develop cutting-edge AI models.

In the ever-evolving digital landscape, businesses must adapt to AI advancements and new online tools to stay competitive. From AI marketing revolution to cybersecurity, learn how to make the most of these technologies from online small business community experts.

Curated for you

SaaS companies can improve lead allocation by starting with round-robin routing, segmenting leads by size and industry, promoting SDRs quickly, implementing an SLA, and listening to calls. These steps can boost revenue per lead significantly.

The transition from a 21-year finance career to entrepreneurship was not easy. The author learned the importance of self-discipline, selecting the right clients and partners, overcoming loneliness, and building a network of peers for success.

Small businesses struggle with ineffective marketing methods despite a rebound in consumer spending. A study reveals 73% lack faith in their current strategies, impacting growth. Owners recognize the need for more potent tools and plan to invest in new tactics to recuperate within a year.

Matt Ragland of Good People Digital emphasizes the importance of storytelling in email marketing. He discusses tactics, design, automation, and the successful business models of companies like The Hustle and Morning Brew. Ragland also highlights the innovation of campaign flows and automation.

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