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Let's Talk: Crafting a captivating brand narrative for target customers
Latest business news and stories
Maziar Foroudian
August 25, 2023
Latest Stories
The new 4,987 square metre facility located at Morwell will support retailers and merchants of all sizes to access domestic and international markets. .
New study shows franchises gaining popularity among Australian entrepreneurs in 2023.
GoCardless and Xero renew partnership to help small businesses navigate tough economic times.
Discover how AFL’s Sam Murray secured investment via a LinkedIn DM from Nick Bell.
CreditorWatch CEO, Patrick Coghlan, discusses tips to maintain an effective credit risk management process.
Fresh data reveals 40% of Australian businesses are turning to credit cards for relief.
New research suggests there are cracks in Australia’s two-speed consumption economy and the emergence of a third-speed, one defined more by sentiment than expenditure.
This month’s Index shows Australian businesses facing pressure, as invoices dropped by a third in the past year, leading to reduced orders and revenues in the supply chain.
This week on “Let’s Talk,” our experts delve into crafting narratives that build trust and resonate with customers.
Top stories
The latest Intergenerational Report reveals an ageing Australian population, budget deficits, and climate change risks, but also opportunities for businesses and the potential for Australia to become a green energy superpower. Find out what you need to know.
A recent report by Xero has found that 69% of small businesses are facing challenges with generative AI tools, despite the growing usage of AI in the small business community. These issues include content biases, decreased efficiency, and a drop in employee morale.
Australia
Investments in Australia's defense sector are sparking ethical questions for superannuation funds as they navigate the balance between national security and societal values. Some funds are excluding companies involved in the production of nuclear weapons and landmines, while others are assessing opportunities based on risk-return considerations.
Australia's employment white paper will focus on encouraging retirees to work to alleviate the income tax burden. The report also highlights the need for policy change in the face of an aging population and climate change.
Australian economy
Why does the Federal Reserve, like all major central banks, aim for modest inflation instead of price stability? Find out why in this article and how it affects the economy.
World
After years of uncomfortably high inflation, there are signs that America's inflationary fever may finally be breaking. However, it's cautious to read too much into a single month of data.
Argentina's economic crisis continues to worsen, with a plummeting currency, skyrocketing inflation, and mounting debt. The IMF has provided bail-outs, but this has only delayed disaster. The question now is whether the IMF should continue to provide funding or force Argentina to restructure its debts, risking default.
Turkey's recent election has worsened the country's economic problems, with the lira losing 5% of its value against the dollar and inflation persistently high. The Fisher equation fails to explain Turkey's negative real interest rate, but government policies and distorted interest rates shed light on the issue. As Turkey faces a currency crisis, President Erdogan may have to reconsider his low-rate policy in the future.
China is quietly winning the race for commercial clout in Asia, as its trade deal RCEP expands its influence and strengthens its supply chains. Meanwhile, America's regional pact, IPEF, struggles to gain momentum.
China's threadbare social safety net, which provides minimal pensions, healthcare, and unemployment insurance, is exacerbating the country's economic troubles and property crisis. With a lack of robust social assistance programs, China's consumer spending is sputtering and debt levels are soaring.
Tech
Elon Musk took to Twitter to reveal that he drove the production candidate Cybertruck at Tesla's Giga Texas factory, calling it the company's "best product ever." Although the release date is still unknown, Musk promises to share the specs and pricing when ready.
August is National Black Business Month, and Amazon is stepping up its support for Black-owned enterprises. Through initiatives like the Black Business Accelerator, Amazon is promoting diversity, inclusion, and growth in the business community. Learn more about Amazon's efforts to empower Black entrepreneurs.
Curated for you
Running a small business comes with many advantages, but competing on a national stage can be difficult. However, with the right marketing strategies and a focus on quality and uniqueness, small businesses can get noticed and succeed.
Learn how AI tools are revolutionizing content creation for writers, video gurus, and podcasters. Discover the best tools for generating AI thumbnails, curating newsletter content, and editing videos. Embrace the future of content creation with these powerful tools.
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