Key trends in digital marketing

insights from Dotdigital's CMO report

Author

Maziar Foroudian
August 10, 2024

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Dotdigital's CMO report uncovers the evolving landscape of digital marketing, highlighting AI hurdles, regulatory unreadiness, and a shift towards CX excellence. Increased investments in automation, influencer marketing, and AI integration signal industry trends. Marketers must innovate authentically, embracing technology while safeguarding data privacy for consumer trust. Read on for more insights.

Discover the inspiring journey of Emily Williamson, Founder of REACH Siem Reap, who turned her concern for Cambodian poverty into impactful action. Learn how transparency, ethical governance, and investment in team development set her NGO apart, leading to significant positive changes.

A sharp 39% rise in insolvencies rocked Australia's business realm in FY24, driven by mounting debts and economic strains. Despite a shift towards restructuring for survival, challenges persist. Experts caution a prolonged crisis, emphasizing the need for strategic decisions to navigate the turbulent business environment effectively.

Key startup funding updates: Rich Data Co secures $9M from Acorn Capital for AI expansion in North America. Graceview raises $1.5M for global legal AI growth. Anjuna Seaglass receives $25M for confidential computing. Stay informed on exciting startup developments in the business world!

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Top Stories

COSBOA advocates for easier comparison of international money transfer services for small businesses, as ACCC reveals potential $400 loss using costly providers. Consumers could save $214.1 million yearly by selecting the lowest-cost option. ACCC proposes changes to improve transparency.

As cybercrime rises in Australia, phishing remains a common method for stealing personal information. Phishing takedown services play a crucial role in removing fraudulent websites and protecting individuals and businesses from extortion. Global cooperation is key in this ongoing battle.

Australia

Hysata, an Australian green energy firm, is developing technology to produce cheaper hydrogen by eliminating bubbles in the electrolysis process. This innovation could help reduce carbon dioxide emissions in heavy industries like steelmaking.

Merry People founder, Danielle Pearce, shares how their brand collaboration with charity Bridge It creates commercial value while making a difference. The limited edition gumboot reflects the charity's work, with 20% of proceeds going directly to support their programs.

Experts predict more market volatility in the coming months. Fund managers reveal 26 shares they would buy during a market downturn, citing opportunities missed by those selling during crashes. Baron Rothschild's advice: "Buy when there's blood on the streets."

Australian Economy

Amid ongoing industrial action from the ETU, essential electrical projects in NSW are facing delays. Schools and nursing homes are being powered by diesel generators, causing health concerns. The Fair Work Commission is set to rule on the situation.

Economists predict Australia's Reserve Bank to cut interest rates post-pandemic in Feb 2025, with a drop to 3.6% by year-end. Despite market expectations, RBA Governor Michele Bullock recently ruled out pre-Christmas rate cuts.

The Economist dismisses the Federal Reserve's hawkish stance, questioning its credibility for not raising interest rates in line with global peers. Market volatility has been driven by fear of a hard landing and possible recession.

World

Coca-Cola faces a potential $24 billion tax bill in a decade-long dispute with US authorities. The company allegedly hid profits in low-tax countries like Ireland, leading to a court judgment and ongoing appeal. (words: 35)

Bill Gates predicts a potential shift to a 3-day workweek due to advancements in AI. While some countries extend workweeks to boost economies, successful trials of a 4-day week are gaining momentum globally.

The SBA introduces MySBA Certifications, a new digital platform to simplify federal contracting certification processes for small businesses. This initiative aims to reduce paperwork, consolidate processes, and provide valuable resources for business owners to compete in federal supply chains.

Tech

Blue Cross, Blue Shield of Michigan transformed from the least efficient tech user in their system to the most efficient. They applied new technologies, including generative AI, to increase agility and comply with regulations.

Google released v17_1 of the Google Ads API, featuring new features for developers and advertisers including shareable ad previews, asset management, offline conversion diagnostics, and more. These updates offer increased control and flexibility.

Join tech explorer Kimberly Gedeon on a journey through the latest gadgets, from iPhones to VR headsets. With a knack for avant-garde tech like 3D laptops and transforming gaming rigs, she's a must-follow journalist.

Elon Musk's X is suing an ad non-profit, resulting in its shutdown. While X celebrates, an adtech watchdog warns that advertisers may now avoid the social media platform. Consequences loom for Musk's company

Curated for you

Character.AI founders Noam Shazeer and Daniel De Freitas left Google to create a chatbot start-up. Upon returning to Google, they licensed their technology for $3 billion, showcasing Silicon Valley’s new trend in A.I. deals.

The development of mobile banking apps has evolved immensely with the integration of AI, ML, and NLP technologies, offering personalized user experiences. Implementing these technologies is complex and costly, but can enhance efficiency, accuracy, and customer satisfaction.

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