The insider’s guide for budget-conscious marketers

Secrets from industry gurus

Author

Maziar Foroudian
April 05, 2024

Latest Stories

Unleash the power of marketing secrets from industry gurus! Learn cost-effective strategies and game-changing insights to dominate the competitive market in this edition of 'Let’s Talk'. Keep winning without denting your wallet!

Discover the latest insights on Australia's 1.5 million sole traders, amid rising costs and inflation. Find out why over a third have seen a decrease in revenue. Don't miss this essential read for self-employed individuals.

Amid rising inflation and operational costs, the Council of Small Business Organisations (COSBOA) warns of a cost crisis crippling Australia's small businesses. Find out how they're pushing back on high wage rises and fighting for a balanced approach in this crucial sector.

From driving entrepreneurial momentum to embracing AI and sustainability, find out how Millennials are revolutionizing the small business landscape in Australia at the COSBOA National Small Business Summit 2024. Don't miss out on valuable insights from industry leaders and policymakers.

Is Australia's retail sector heading towards a crisis? The 2024 Retail Sentiment Report reveals alarming trends including rising costs, falling sales, and declining profits. Read on to find out what the National Retail Association is calling for in the upcoming May Budget to support struggling businesses.

Discover the top lenders recognized by the U.S. Small Business Administration for empowering small businesses in international trade. Learn how these lenders help businesses succeed in the global market and why their expertise is crucial for small business exporters.

Step into the hilarious world of brands getting inventive with April Fool’s Day pranks! Delight in a wide selection of the most ingenious, absurd, and surprising ploys - some may even have you wishing they were real...

Top Tools

  • AI21Labs: Revolutionizing generative AI for enterprises

  • AlephAlpha: Empowering Businesses with Sovereign AI Strategies

  • Cohere: Transforming enterprise applications with intelligent AI

  • OpenAi: Transforming text, image, and video creation

  • Anthropic: Unlocking the future of AI safety and research

  • CentML: Accelerate your AI models with cost-effective precision

  • HiddenLayer: Securing your competitive advantage in AI

  • Modular: Transforming AI infrastructure for maximum performance

  • Hazy: Set your data free with synthetic data solutions

Top stories

Businesses are shifting focus to customer loyalty as a key driver of sustainable growth. Customer retention statistics underline the importance of consistent engagement to drive revenue and profitability. High retention rates result in increased revenue, customer lifetime value, and cost efficiency.

Entrepreneur's Women's History Month celebration featured empowering stories of female business leaders who shared invaluable advice for aspiring entrepreneurs. Key takeaways emphasized the value of determination, authenticity, and embracing failure in the entrepreneurial journey.

Australia

Swoop, an ASX-listed telco, has launched new voice offerings for small to medium-sized businesses. The acquisition of Seventeen Services aims to enhance their product range, positioning them as a frontrunner in business communication.

Australia's top tax and corporate regulators recently gathered to address small business compliance challenges. They emphasized the importance of seeking advice and guidance to navigate regulatory obligations effectively and avoid enforcement actions. Despite differences in defining small businesses, the regulators aim to support rather than penalize them.

Australian Economy

New Commissioner of Taxation Rob Heferen, with a 35-year public service career, aims for humility in learning from the private sector. Despite normalizing compliance after COVID, ATO still seeks fairness and $50 billion in collectable debt.

NSW Small Business Commissioner, Chris Lamont, warns that high business insolvency rates do not necessarily lead to pro-small business policies. He stresses the need for better evidence-based decision-making to support struggling small businesses.

Low interest rates are elusive due to rising service costs caused by high wages and low productivity growth. Economist Philip Lowe emphasizes the need for political action on tax, education, energy, and infrastructure to boost productivity and economic growth.

World

US Treasury Secretary Janet Yellen's efforts to rebuild US-China economic relations are challenged by issues around Chinese green tech exports and American tariffs. Despite efforts to stabilize, tensions remain high. Yellen works to ensure fair trade.

Tesla Motors plans to explore potential sites in India for a $2-3 billion electric car manufacturing plant. New Delhi's tariff reductions on imported EVs make local production more appealing. PM Modi's engagement with Elon Musk signals a positive shift towards investment in India's automotive industry.

China has surpassed India as the primary importer of Russian crude oil via sea routes, importing 1.82 million bpd in March. India's slowdown in imports is attributed to sanctions and rising prices, despite a 7% increase in March. Indian officials argue that purchasing Russian oil helps stabilize global crude prices.

Tech

Google, the search engine used by over a billion people, may start charging for premium AI content. Despite facing challenges with AI, Google remains a top search engine and continues to expand its services and revenue streams.

Facebook, Instagram, and WhatsApp experienced a major outage due to technical issues at Meta. Thousands of users reported disruptions, with the UK and US being heavily impacted. Meta is working to resolve the problem.

Facebook is launching an updated video player resembling TikTok for consistent design and improved features, providing fullscreen vertical orientation for all video lengths. This move aims to enhance user experience, increase engagement, and offer tailored video recommendations.

Curated for you

In a crowded digital marketplace, authenticity is key for building consumer trust. Establishing boundaries, building credibility, and maintaining consistency are crucial steps for brands to stand out and thrive. Digital leaders must focus on authenticity to build long-lasting relationships.

AI is revolutionizing the real estate industry by streamlining operations and enhancing customer experience. From property valuations to customer service, AI is reshaping business strategies.

Illegal fishing is a major problem, catching up to 20% of fish globally. Global Fishing Watch uses AI and satellite imagery to track vessels engaging in illegal activities. Technology, like underwater robots, is being developed to combat illegal fishing.

Thinking of selling your consultancy business? Learn how to maximize its value and navigate the sales process with these ten steps. From attracting buyers to preparing documentation and negotiating deals, follow these steps for a successful sale.

Integrating your email marketing app with CRMs, customer service software, analytics tools, eCommerce platforms, and social media can significantly boost revenue and engagement. By leveraging these integrations, you can personalize campaigns, streamline operations, and enhance customer satisfaction for a competitive edge in the market.

Contribute to Dynamic Business

Join our network of contributors and get your voice heard. We will send you weekly call outs asking for commentary, quotes and articles for our “Let’s Talk”, “Tech Tuesday”, and “Founder Friday” features as well as interview opportunities and general inquiries. You are welcome to subscribe to the list and start contributing to Dynamic Business.