Building iconic brands with Kady O’Connell

Meet the mastermind behind Kady Creative and get inspired by her journey.

Author

Maziar Foroudian
June 01, 2024

Latest Stories

From interest rate hikes and high inflation, CFOs face uncertainty and volatility in 2024. Not staying up to date on changing regulations and technologies can put CFOs at risk of falling behind and missing out on valuable opportunities to improve their organisation’s financial health. Download this CFO guide and discover 24 ideas from financial leaders and experts to help you in 2024.

Are you tired of cookie-cutter branding? Meet Kady O’Connell, the mastermind behind Kady Creative, a business branding agency with a mission to turn SMEs into iconic brands. Learn from her journey, challenges, and advice for aspiring entrepreneurs in this insightful Founder Friday feature.

Did you know that Australians lost a staggering $91.6m to payment redirection scams in 2023? Don't let yourself become a victim. ANZ has the inside scoop on how to spot fake invoices and emails, and protect yourself from cyber criminals.

From AI-powered tax automation to agtech grants and massive funding for Musk's AI challenger, catch up on the latest developments in the world of technology and investment. Don't miss out on the exciting opportunities and innovations highlighted in this funding roundup.

Struggling with late payments as a tradesperson? Check out these top tips for getting paid on time, including clear quotes, upfront payment terms, and the use of online payment platforms. Say goodbye to financial stress and hello to a smoother payment process!

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Top stories

Former top econocrat, Rod Sims, praises Albanese government's Future Made in Australia plan, citing Treasury's national interest framework. $22.7 billion to be invested over 10 years. Plan aims at net zero transition and making Australia a renewable energy superpower.

Australia

The Australian government ends the Women in STEM Ambassador initiative after almost six years, leading to concerns about diversity and inclusion. The initiative saw an increase of 38% in women in STEM-qualified occupations.

Young adults are fleeing capital cities for regional areas due to high housing costs. Popular destinations include Queensland's Sunshine Coast and the Gold Coast. The exodus reflects a societal shift towards regional living.

Vantage Markets, a top multi-asset broker, recently won three awards at the International Business Magazine Awards 2024 - "Most Trusted Broker", "Most Transparent Broker", and "Best Value Broker". Their commitment to clients' trust and clear communication were key factors in their success.

Australian Economy

National Australia Bank experienced a significant drop in deposits due to the withdrawal of funds by a key customer. This $4.2 billion decline has led to intense competition among Australian banks for deposit growth. New CEO Andrew Irvine aims to uphold NAB's reputation as a top business bank.

Discover how investors like Peter Thornhill use debt recycling to build wealth by turning non-tax-deductible debt into tax-deductible debt. This strategy involves borrowing against home equity to invest in assets like property or shares.

World

OpenAI recently revealed how state actors and private companies in Russia, China, Iran and Israel used its A.I. technology to run online deception campaigns. Despite concerns, the impact of generative A.I. remains limited.

Doctolib, a French start-up success story, revolutionizes healthcare appointment booking through online platforms. Despite struggles in Germany, Doctolib remains a key player in European healthcare, with potential opportunities for growth.

A new IFS report reveals slow income growth since 2009 in the UK, with working-age incomes lagging behind other major economies. Calls for government action to boost productivity and improve living standards. Policymakers urged to address issues affecting household budgets.

WeWork, once hailed as the future of the office, is set to emerge from bankruptcy with a new plan to operate 337 shared office spaces globally, half its previous count. The restructuring eliminates $4bn in debt and secures a majority stake from Yardi Systems. Former boss Adam Neumann's bid to buy the company fell through, raising questions about his leadership.

Tech

Google Cloud's massive error led to the deletion of a $135 billion Australian pension fund's account, causing two weeks of downtime for 647,000 members. In a detailed explanation, Google admitted its mistake and outlined measures to prevent future incidents.

Elon Musk has agreed to testify in the SEC's investigation into his acquisition of Twitter, despite arguing against the subpoena. The SEC is probing Musk's stock purchases, alleging he violated disclosure laws to keep prices low.

Curated for you

In a crowded marketplace, creating a purpose-driven company is essential for success. By aligning with a meaningful cause, businesses can attract loyal customers, engage employees, and drive innovation. Purpose is not just a trend, but a vital necessity for thriving in the modern economy.

AI in customer service is revolutionizing the industry with fast responses and personalized interactions. Improved efficiency and customer satisfaction are notable benefits. Considering cost, technical challenges, and ROI is crucial for successful integration and transformation.

A leak of 2,569 internal Google documents has caused a stir in the SEO community, revealing crucial insights into Google’s ranking systems and strategies. The leak sheds light on how Google considers various page features, challenging long-held SEO practices and prompting a reevaluation of strategies.

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