5 key Influencer Marketing trends in 2024

HypeAuditor’s 2024 State Of Influencer Report unveils key Influencer Marketing trends across TikTok, Instagram and YouTube.

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Maziar Foroudian
January 20, 2024

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HypeAuditor’s 2024 State Of Influencer Report unveils key Influencer Marketing trends across TikTok, Instagram and YouTube.

Here are five tips provided by ASBFEO for collaborating with a digital marketing service provider.

Here’s a recap of recent funding developments from Australia, India, the US and beyond.

India aims to attract $100 billion in annual FDI as PM Modi seeks to secure more investors before his reelection campaign.

Boosting your bottom lines starts with collaboration between sales and customer teams, writes Ben.

Discover Podia and bring your entire business under one roof. With a free and easy-to-use platform, you can create a beautiful website, implement effective email marketing, sell digital products, and build a thriving community. Learn more →

Top stories

In 2022, investment capital tightened, forcing entrepreneurs to make tough decisions. This article explores how one entrepreneur turned their struggling venture into a cash-neutral business by slashing expenses and focusing on profitability. Learn their strategies for surviving in a challenging economic climate.

Angel investors and startup founders in Australia are urging the government to not increase the asset limit test for 'sophisticated investors', as this could limit funding for innovative early-stage startups.

Australia

Salté Designs has joined the #bizreels2024 challenge, posting daily Instagram reels to engage with their audience. The challenge has gained traction, with over 1,700 reels now bearing the hashtag.

Discover the controversial tax strategy used by partners at EY, KPMG, and PwC that has drawn criticism and caught the attention of the Australian Taxation Office. Find out more in this eye-opening article.

Australian government websites have made significant improvements in accessibility, readability, and digital equity, resulting in a 10-point increase in their score. However, they still lag behind top-performing private sector sites.

Australian Economy

Investors are bullish on Commonwealth Bank, pushing its shares to record highs. But with intense competition and declining margins, is this rally justified?

Delays and out-of-stocks plague retailers as the DP World-MUA dispute causes a massive backlog, potentially leading to higher prices on everyday essentials. Urgent resolution urged to prevent further impacts.

India

India's booming aviation industry is expected to require over 2,500 new aircraft deliveries by 2042, according to Boeing's vice president of Commercial Marketing. As South Asian carriers aim to quadruple their fleets, demand for both passenger and cargo flights continues to grow.

The MSME sector in India is urging Finance Minister Nirmala Sitharaman to provide a special package in the interim Budget to address issues such as access to credit and competition in the banking sector.

World

Despite Trump's skepticism towards EVs, his domestic spending and focus on US supply security may ensure the longevity of the energy transition and investment inflow in the country.

Annual core inflation in the UK has decreased to 5.3 percent, with core goods prices remaining close to zero percent, posing a challenge for the Bank of England to reach its 2 percent inflation target. In the US, core inflation has also eased, but stubborn services inflation remains a concern.

Tech

Google's recent layoff announcements, including the latest one from YouTube, highlight the company's deteriorating state. CEO Sundar Pichai warns of more tough choices ahead, making investors happy but damaging employee morale.

Discover how businesses can strategically embrace remote work by cultivating trust, ensuring effective collaboration, and utilizing technology as an integral part of their operational strategy. Explore the key components for building a strong remote team in 2024.

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Discover what purchase order financing is and how it can benefit your small business. Find out how this quick and easy funding solution can help you fulfill customer orders and manage cash flow. Read More.

Learn how to effectively distribute press releases to increase brand reach and credibility. Follow these 5 tips, from optimizing content to building relationships with journalists, to improve your press release strategy.

Incorporating personalization into your marketing can significantly increase customer loyalty and brand attitude. Here are three effective ways to personalize your marketing strategy and boost your bottom line.

In the world of digital marketing, your website's backlink profile is crucial for success. This article explores effective strategies for improving your backlink profile and increasing your site's authority. Discover how to leverage expert help, create high-quality content, engage with influencers, and more.

Want to effectively manage and settle your business loan? Follow these strategies, including creating a budget, segregating your loans, negotiating rent, and documenting cash flows. Read on to learn more.

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