The science behind successful brands

How to elevate brand's credibility, trust, and long-term success.

October 23, 2024

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American Express awards $21,500 grants to Australian eateries, boosting small restaurants across Melbourne and Sydney.

BeyondTrust's 2025 Cybersecurity Forecast unveils emerging threats and technologies reshaping security strategies globally.

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Business News

Entrepreneurial joys include investment needs in owning a business. Emphasizing prompt payment to suppliers, limiting software subscriptions, managing taxes, and optimizing sponsored search expenses are crucial tactics.

Parliamentary inquiry into insurance sector reforms, led by lawyer Kirsty Evans, aims to assist small businesses after devastating floods in NSW and QLD. Recommendations target transparency and risk mitigation.

In business, Jeff Bezos noted smaller teams can be more effective. Trust, individuality, and diversity are key. Leadership should embrace a coaching approach for optimal performance and results.

Entrepreneurs must prioritize exceptional customer service to drive sustainable growth. Personalization, feedback, complaint resolution, and empowerment are key strategies for building loyal advocates.

Microsoft launches 10 new AI agents for sales, finance, and customer service to compete with Salesforce. Pilot shows agents decrease admin work by 30%. Salesforce CEO criticizes Microsoft's AI efforts.

Google is expanding Travel Feeds in Search Ads to showcase real-time data like prices, dates, ratings, and images for hotel advertisers. This can lead to higher click-through rates and better user experiences.

Entrepreneurial success relies on adopting a growth mindset, as exhibited by Microsoft's transformation under CEO Satya Nadella. Continuous learning, investment, and innovation are key for business growth and success.

Daze, a messaging app targeting Gen Z, integrates AI and creative features like interactive games and drawings. With 8M TikTok views, anticipation is high for its Nov. 4 launch.

Elon Musk's AI startup xAI, integrated into X (formerly Twitter), now offers an API for $5 per million input tokens or $15 per million output tokens. Outputs have been controversial.

AI startups Magic, Glean, and Hebbia raised significant funding in Q3 2024. The industry is booming, with high long-term potential but faces challenges like high development costs and energy consumption.

As Australians start up businesses for new careers and income, mastering budgeting, digital assets, security, and services swaps can boost profitability and success. Here are 6 practical tips.

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