Six SaaS secrets to lock in customers for life

March 03, 2025

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Dynamic Business Insider

In the cutthroat SaaS arena, customer churn can kill. We unpack six game-changing strategies to lock in loyalty and secure lasting success.

Many successful career journeys are a story of sponsorship at critical moments, observes Nicki Bowman, Non-Executive Director, Atturra.

The creation of SHE-com and a 40,000 women-dominated community thriving in e-commerce entrepreneurship.

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Albanese government's new right to disconnect prompts workers to sue employers over sackings and misconduct allegations, with many cases brought before the Fair Work Commission.

Queensland Government-funded program, Anyone Can Build, offers CALD women entrepreneurs a 13-week pre-accelerator to enhance skills, network, and access funding for business development.

Woohoo Body drops Afterpay due to high fees and poor support, signaling growing concerns over BNPL merchant fees. Afterpay defends benefits for merchants amid industry competition.

Creating a strong company culture that supports individuality and self-expression boosts morale and strengthens the organization. Personalization, diversity, and employee involvement are key components for a successful workplace.

Consumers like Cassandra Orakpo are pushing back against constant marketing in social media, participating in trends like "Low Buy 2025" to curb spending and resist corporate manipulation.

Gen Z's changing priorities challenge traditional views of professional success, emphasizing purpose, authenticity, and work-life balance over financial rewards. Companies must evolve to attract and retain this influential demographic.

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