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Let’s Talk: How to future-proof your business in 2024
Strategies from 30 experts
Maziar Foroudian
April 19, 2024
Latest Stories
Discover how to future-proof your business in the fast-paced world of 2024! From AI-driven operational shifts to evolving consumer behaviours, our experts dive into the challenges and strategies of adapting to a dynamic business landscape.
From Adobe's Acrobat AI Assistant enhancing PDF experiences to Salesforce expanding reach in Australia, enlightenment awaits in this in-depth look at the revolutionary influence of AI in the business and tech industries.
Dive into this year's ATO focus areas from work-related expenses to cryptocurrency gains. Understand why these areas are under scrutiny and how to avoid common mistakes that can land you in hot water at Tax Time.
Australian businesses are in crisis as external administrations reach record levels in March 2024, partially driven by rising costs, labor shortages, and weakening consumer demand. Find out the sectors most at risk and the ripple effects on B2B trade.
Caught in the crossfire of rising land taxes and operating costs, Australian small businesses are bracing for a wave of closures. Discover what's causing this perfect storm and explore the lifelines available to navigate these stormy seas.
More Australian businesses are choosing invoice financing to bolster their cash flow amidst economic uncertainties. Learn about this notable 25% surge, as businesses grapple with rising costs and seek efficient solutions to tackle financial obligations.
Is your small business faltering? Discover the top strategies to strategically pivot your business and harness your marketing powers to breathe new life into your dream venture!
Unlock growth and resilience in your own small business! Explore common traits of successful ventures and how discipline, innovative marketing strategy, and continuous improvement pave the path to success.
Top Tools
Zendy: Empowering knowledge access with Ai research tools
Kubiya: Revolutionizing devOps conversations for engineering teams
Coveo: Elevate customer experiences and drive profitable growth
Frontnow: Transform your e-commerce experience with Ai
Gamma: AI-powered tool for stunning presentations, documents, and websites
IvyAi: Transform customer experience with generative Ai chatbot
Top stories
Australia's Small Business and Family Enterprise Ombudsman, Bruce Billson, advocates for a Federal Circuit Court system to provide affordable access to justice for small businesses. The proposed system would offer quick and cost-effective rulings for small business disputes.
Late payments have a significant mental toll on small business owners. A survey by GoCardless reveals the financial strain and stress caused by chasing overdue invoices. The government proposes new regulations to address this issue and improve cash flow for small businesses.
Australia
Australian government declares cybersecurity as an urgent national problem due to increasing cybercrime. National Australia Bank partners with CrowdStrike to offer free cybersecurity protection for small businesses. Cyber attacks cost Australian economy up to $3 billion annually.
Adelaide mining tech startup Fleet Space Technologies launched the Centauri-6 satellite aboard SpaceX's Falcon 9 rocket. The microsatellite expands Fleet's constellation for minerals exploration and advanced satellite communications. Fleet's innovative technology accelerates mineral exploration and address challenges on Earth.
A 1% rise in productivity may not seem like much, but it can have a significant impact on individual companies and the economy. To achieve this, businesses can focus on technology, innovation, and small continuous improvements.
Australian Economy
Employment growth in Australia has risen to 0.5 per cent, reflecting a strong labour market. However, insolvencies hit a record high in March, with construction being hit the hardest. The economy faces challenges with rising costs and labour shortages.
The Albanese government cautiously welcomes a strong job market despite challenges in managing inflation. Rising rental and service prices, alongside government spending, create economic dilemmas ahead of the upcoming budget presentation. Plans for boosting manufacturing and clean energy sectors face scrutiny.
World
As Covid-19 debt crisis lingers, IMF introduces "lending into arrears" policy to tackle holdouts like China. This move aims to push for debt restructuring, providing struggling countries with liquidity and disciplining creditors.
Paid search advertising revenues hit a record high in 2023, reaching $88.8 billion in the U.S. alone. While growth is slowing, search remains the top choice for advertisers due to its effectiveness in driving results.
The US AI Safety Institute, under NIST, appointed Paul Christiano, a reputed AI researcher known for AI doomsday predictions. Some fear he may encourage non-scientific thinking, but others praise his potential for the role.
Tech
Google AdSense users can now utilize Auto Ads in new “ad intents” format, adding anchor links to existing content. This optional feature could increase revenue but may divert traffic to Google Search Result pages.
Snapchat fights AI misinformation with ghostly watermarks stamped on AI-generated images, aiming to educate users about the content's origin. However, AI watchdogs warn watermarking may not be foolproof. Big Tech companies like Google and Youtube are also implementing similar techniques.
Elon Musk announced that Twitter will start charging new users to post in order to combat bot and spam accounts. The small fee will only last for three months as Musk aims to improve user experience.
Apple recently sent a warning to iPhone users about being targeted by spyware, believed to be China-linked LightSpy. This sophisticated surveillance tool can access private data including location, messaging apps, and payment history. Users are advised to utilize Apple's Lockdown Mode for protection.
Curated for you
The article discusses the potential of AI tools in improving marketing efficiency, emphasizing the importance of human skills in creating detailed and technical content assets. While AI offers fast outputs, it cannot match the lifetime of human experiences.
Trust is the foundation of business success in today's dynamic landscape. With 58% of consumers researching before purchasing, authenticity and transparency are key. Building trust through media relations, influencers, thought leadership, testimonials, and consistent branding is crucial.
Analysis reveals that the economic costs of climate change outweigh the expenses of preventing it. In Nature, economists link climate events to economic impacts, finding that global warming will decrease the economy by 20%. This underscores the urgency of taking action.
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