Let’s Talk Marketing: The good, the bad, and the epic

Get ready for 2025!

December 20, 2024

Dynamic Business Exclusive

Expert insights on refining your marketing approach for better results in 2025.

Set your 2025 business strategy right; learn from 2024 startup failures.

Digital solutions are transforming auto insurance, offering speed, fair pricing, and convenience.

Key strategies to navigate commercial disputes for successful resolution and protection.

The evolving landscape of Australian mobile services: loyalty, personalization, and embedded connectivity insights.

The 70:20:10 rule - a game-changer to allocate marketing resources effectively.

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New AI Tools

From Around The Web

New leaders must prioritize building trust with direct reports by being transparent, accessible, and authentic. Honoring commitments, seeking feedback, and leading by example are key to gaining credibility and long-term success.

Reflecting on purpose and passion, it's important to understand that purpose evolves with age and experience. Finding the "one thing" and living out core values is key to success.

Google is testing allowing one advertiser to show multiple ads in search results, conflicting with its own policy. The outcome could impact competition and ad costs.

Successful business scaling requires strategic decisions on partners, funding, and execution. Focus on value-driven spending, effective pitching, detailed plans, and self-care for sustainable growth.

Reddit marketing offers unique challenges and opportunities for brands. With high trust from users, precise audience targeting, and lower ad costs, Reddit can boost brand awareness and loyalty.

Entrepreneurs face escalating cyber threats in all business stages. Startups must prioritize cybersecurity fundamentals through training, authentication, and incident response plans for protection and growth. Enterprises focus on proactive security architecture and resilience-building tools like XDR and SIEM for long-term defense.

Enforcing difficult contracts can be costly and ineffective. Legal fees often exceed the contract's value. Consider outsourcing to debtor firms but results may vary.

The annual Web Almanac provides a comprehensive analysis of SEO trends, technologies, and best practices. This year's report delves into robots.txt, meta robots directives, canonical tags, Core Web Vitals, and more.

While AI offers potential solutions, organizations face obstacles such as data quality and objective clarity. Google DeepMind provides insights on overcoming challenges and choosing profitable AI projects efficiently.

PitchBob founder Dima discusses the advantages of solo foundership, including conflict-free leadership, complete control, financial independence, streamlined decision-making, and unified vision, all contributing to business success.

OpenAI staff can sell shares to SoftBank at $210 per share, cashing in on the company's growth, valued at $157 billion. Former staff may have restrictions on selling shares.

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