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Free entry open for Trades & Women’s Small Business Champion Awards

Be a part of the exclusive Australian Trades and Women's Small Business Champion Awards

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Are you a tradie or a female small business owner making waves in your industry? Here's your chance to shine! Enter for free and be a part of the exclusive Australian Trades and Women's Small Business Champion Awards, honoring the best of the best in the country. Don't miss out on this opportunity to be recognized and celebrated!

Discover the top four HR investment trends for 2024, as identified by Gartner. Learn how HR technology, learning and development, total rewards, and talent management are key areas for boosting business growth and talent retention.

The road to success in business is filled with unpredictable twists and turns. But with the right tools, SMEs can navigate these challenges and thrive. Discover how predictive forecasting and strategic analysis can be your business's GPS.

Say goodbye to data breaches! The new digital ID system is coming to Australia, making it easier and safer for customers to verify their identity online. Discover how SMEs can prepare and benefit from this innovative technology. Stay ahead of the game with this in-depth guide.

Top Tools

  • Photoroom: Ai image editor tool

  • Unbounce: High-converting landing pages

  • Pika: Ai video tool

  • Xembly: AI productivity platform

  • Looka: Design your brand with AI

  • Genny: AI voice generator and video editor

  • Uizard: From ideas to designs with AI

Top stories

Becoming a cult brand requires innovation, authenticity, and community-building. Enjo's success lies in its commitment to sustainable products and customer engagement. Cult brands like Patagonia and Lululemon also thrive on strong identities and communities.

Learn how to use personal pronouns effectively in customer interactions to increase revenue by 7%. Whether it's phone calls, emails, or social media, choosing the right pronouns can impact customer satisfaction and business success. Download the cheat sheet for guidance.

Australia

The Australian Financial Review outperforms its News Corp rival The Australian in print and digital readership growth, with the Financial Review seeing an impressive 18% increase in weekday print edition readership, the highest on record.

In the age of AI, Google is shifting towards providing direct answers rather than links. This poses a threat to traditional media publishers, as users may no longer click on their content. This change could disrupt the online media ecosystem.

Australian Economy

In the midst of unique economic challenges, Australia's innovative policy response includes a $3.5 billion Energy Bill Relief Fund to lower the consumer price index. This forward-thinking approach challenges traditional beliefs on public spending and inflation.

Orsted, the world's largest offshore wind farm developer, aims to bring clean energy to Australia's coast despite challenges like rising costs. Victoria leads the charge with plans for a world-class offshore wind sector.

World

The SEC is now requiring financial institutions to disclose breaches within 30 days under updated Regulation S-P. The amendments aim to protect customer privacy in the face of evolving cybersecurity threats. Notification specifics are outlined.

The NFIB challenges the FTC’s ban on noncompete agreements, arguing arbitrary rulemaking and flawed cost-benefit analysis. The amicus brief filed at U.S. District Court aims to protect small businesses from regulatory overreach.

Tech

OpenAI's internal culture, shrouded in mystery, is under scrutiny as co-head Jan Leike speaks out against the company's lack of focus on safety issues. His departure raises concerns about AI's potential dangers and OpenAI's commitment to addressing them.

Reddit and OpenAI partner, bringing new AI tools and advertising to the platform. OpenAI will train ChatGPT with real-time Reddit data. Reddit will utilize OpenAI for new AI features and increased revenue. Altman's connection to Reddit highlighted.

In an ever-evolving digital landscape, businesses must stay ahead by adapting to AI marketing, focusing on essential skills, utilizing AI image generators, maximizing new YouTube features, optimizing Instagram Reels posts, enhancing website user experience, and prioritizing cybersecurity.

Curated for you

SaaS companies often overlook basic lead allocation strategies. Implementing round-robin routing, segmenting leads by size and industry, promoting SDRs, and enforcing SLAs can optimize lead management. Listening to calls and monitoring lead volume are key.

Understanding the lifetime value of a customer is crucial for businesses. It involves calculating acquisition costs, revenue per interaction, customer retention, and referral potential. These factors can help businesses make informed decisions for sustainable growth.

College students often struggle with academic requirements that do not seem relevant to their future careers. Tools like Google Scholar and Grammarly can assist with research and writing tasks. Platforms like Coursera and Codecademy offer free courses to enhance professional skills.

Trade experts predict that American protectionist policies against China, such as tariffs, will backfire as Chinese companies find ways to circumvent them, potentially exacerbating inflation and dragging down economic growth. Critics argue for more carrot, less stick approaches like supporting innovation.

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