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How these clever marketing strategies made 4 Aussie brands soar

See how Bellroy, Go-To Skin, Lidee and QuadLock grew their brand.

Author

Maziar Foroudian
May 01, 2024

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Discover the secrets behind the incredible success of four Aussie brands - Bellroy, Go-To Skin, QuadLock, and Lidee. From innovative designs to strategic partnerships and clever marketing, find out how these brands soared to national fame and fortune. Read on to unlock the key to their success!

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Top stories

The Australian Taxation Office is ramping up debt recovery efforts, issuing Director Penalty Notices to small businesses totaling $33 billion out of $50.2 billion. Business owners must act promptly to avoid personal liability. Stay informed and proactive to navigate tax obligations effectively.

Despite challenging economic conditions, The Memo, a retailer for parents, is expanding its physical footprint in Melbourne. This move aligns with a trend of digital-first brands exploring omnichannel retail to enhance customer experiences and connections.

Australia

Australian tech start-ups are expanding into Asia despite geopolitical tensions. Companies like Matrak and Morse Micro are setting up offices in China and Taiwan to capitalize on export manufacturing opportunities and navigate political risks.

RingCentral, Inc. launches its AI-powered contact centre, RingCX, in Australia. Offering real-time guidance and automation, RingCX integrates voice, video, and digital channels for a seamless customer experience. Partnering with leading CRMs, RingCX aims to revolutionize customer engagement.

CyberPower has launched its energy-efficient Smart App Sinewave UPS systems in Australia, offering unmatched protection and cost savings. These award-winning systems boast GreenPower UPSTM technology, reducing power usage, heat generation, and energy bills. Perfect for businesses needing reliable power backup.

Australian Economy

New research reveals one in seven Australian adults engage in workplace tech-based sexual harassment, often with hostile motivations like wanting to frighten and humiliate victims. Gender differences, cultural norms, and workplace policies all play a role in addressing this prevalent issue.

World

A viral video of a man celebrating his resignation from a toxic workplace sparks a global discussion on employee wellbeing. Research shows 80% of workplaces are toxic, leading to poor mental health and increased compensation claims.

Walmart partners with Roblox for in-game shopping while the EU investigates Meta. OpenAI faces privacy concerns, Getir exits markets, and Apple discounts the Series 9 Watch. Updates on Apple, OpenAI, Eken Group, and Google.

The UK's 2022 Product Security and Telecommunications Infrastructure Act mandates that all Internet-connected devices must have strong, unique passwords, regular updates, and user-friendly ways to change passwords. Violators face hefty fines. These regulations aim to protect against malware and DDoS attacks.

Domino's aims to transform tipping culture by rewarding customers who tip delivery drivers with $3 coupons. Amidst growing resentment towards tipping, the initiative aims to show appreciation. The promotion coincides with strong Q1 performance for the chain.

Tech

Google Ads introduces new AI features for Performance Max campaigns, including Customer Value mode, customer retention goals, detailed demographics, budget pacing insights, account-level IP address exclusions, and final URL expansion. These features aim to improve campaign performance and ROI.

OpenAI's ChatGPT AI bot faces legal concerns over spreading inaccurate information, leading to a privacy complaint from noyb. This highlights the issue of AI hallucinations and the need for accuracy in generative AI models.

Curated for you

Podcasting is a powerful tool for business growth, with a large and engaged audience. 81% of listeners take action after hearing ads, and 75% say hosts are their most influential media figures. Producing a show can significantly boost revenue and audience connections.

Taylor Swift recently boosted small business Popflex by wearing their purple pirouette skort, causing a sellout. Ho, the founder, capitalized on the attention by accepting pre-orders and working with suppliers. The importance of quick action and community support is highlighted.

To enhance visibility and market share, businesses must utilize local listing marketing and social media. With 46% of searches related to location, these tools are vital for improving presence on Google, attracting customers, and building trust within the community.

Entrepreneur contributors warn about common Amazon selling pitfalls. Focus on building a recognized brand off Amazon. Algorithms prioritize off-site brand awareness and branded searches. Strong brands provide top customer experience on Amazon.

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