Boomers Have the Cash, Brands Have the...What?

+ Tax Season Survival Guide

Author

Yajush Gupta
February 08, 2025

Dynamic Business Insider

Heart-shaped profits? Yep. Here’s how to cash in on the $535M V-Day splurge.

The taxman’s got a new target—small businesses. New penalties are brewing, and COSBOA’s stepping in—what’s next?

Electric trucks without the shocking price tag? Sendle’s pilot program might just shock you (in a good way).

Cha-Ching! 50+ Spending Boom: Why is NO One Selling to Them?

Boomers hold HALF the cash, yet brands act like they don’t exist. This untapped market is ready to buy—are you selling? 

Founder Friday: Chiquita Searle’s empire-building secrets

From PR powerhouse to FemmeCon founder, Chiquita is rewriting the playbook. Get her insider tips on building a brand that lasts.

New AI Tools to Try Today

Catch Up Quick: Top Business Stories

LaunchVic's Basecamp program assists startup founders in navigating leadership challenges like talent acquisition and retention, addressing critical gaps in startup leadership identified in a joint 2023 report.

Labor government unveils National Small Business Strategy, focusing on streamlined support for small businesses. A bipartisan approach aims to enhance efficiency and reduce red tape, with buy-in from state governments.

A leaked Grey Paper from Grey Robe offers insights on digital strategy and social media trends for 2024-2025, sparking debate and showcasing the firm's high-level expertise and mystique.

Retaining and growing customer base is essential for long-term success. Enhancing customer experience, personalization, loyalty programs, and after-sales engagement are key strategies for sustainable growth.

Startups face competition in the digital landscape but can enhance visibility and growth with strategic link-building. Benefits include increased traffic, improved rankings, and industry relationships. Efforts should involve content creation, outreach, guest blogging, and social media engagement.

Mobile shopping accounts for over 50% of online sales in Australia. Investing in a mobile-friendly eCommerce website design is crucial for increasing conversions and improving search rankings.

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