6 best marketing automation solutions for SMEs

October 30, 2024

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Business News

2025 online retail trends include personalization, sustainability, same-day delivery, and payment convenience. Customer loyalty is crucial in a challenging market. Adapting and growing is key for retailers.

Earthodic, an Australian startup, raised $4 million to expand production of Biobarc coatings. This eco-friendly alternative aims to address the growing demand for sustainable packaging solutions in the US market.

AI marketing strategies are evolving rapidly, leaving outdated approaches in the dust. From basic chatbots to advanced sentiment analysis, brands must embrace AI for hyper-personalized customer experiences.

Search engines remain crucial for consumer research, while AI tools like ChatGPT grow in popularity. Authentic content and reviews impact buying decisions more than ads. Platforms like TikTok influence younger demographics.

In an era of geopolitical uncertainty, new models of corporate leadership are emerging. Five rules for businesses include seeking a seat at the table, leaning into key states, and understanding the limits of commerce in geopolitics.

To maximize holiday sales with Google Ads, adjust budgets and ROAS targets 4-6 weeks before the peak season. Utilize Product Studio and promotion assets for festive ad content.

Google is transitioning call ads to responsive search ads, requiring landing pages and business names. Advertisers must take action to ensure continued performance. Transition period in effect.

Google's AI Overviews expands to over 100 countries, including Australia and New Zealand, offering algorithmically generated search summaries as a jumping-off point for more complex inquiries.

Google is testing a new AI tool called Search Bidding Exploration to help large advertisers identify untapped search query opportunities. It automatically adjusts tROAS targets and expands keyword matches.

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