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4 warning signs your marketing strategy needs an immediate review
Join us for an insightful conversation with Dr. James Curran
Maziar Foroudian
April 16, 2024
Latest Stories
Is your business missing the signs it's time to overhaul your marketing strategy? Discover the red flags you should be watching for to refresh your approach & connect with your audience meaningfully.
Set to kick off at PwC Australia, Vietnam IT Day presents a vibrant platform connecting Australian businesses with Vietnam's thriving tech landscape. Immerse yourself in insightful discussions, forge strategic partnerships and ignite tech-driven growth.
Imagine a future where AI does the heavy lifting. It's not a distant dream. Get an inside look at how AI is poised to revolutionize business efficiencies and why Australia is ramping up its investments sevenfold by 2030.
Aspiring to recruit top Gen Z talent? Read on to discover key tips that blend traditional practices with fresh strategies to appeal to this tech-savvy generation. Understand their unique expectations and cultivate a workspace they can't resist!
Top Tools
Top stories
Prime Minister Albanese’s new industry policy is a crucial step in supporting Australian SMEs. Strategic planning and proactive approaches are vital for businesses to thrive in today’s economic landscape. Wayne Morris emphasizes the importance of continuous improvement and innovation for long-term success.
FinTech Australia is urging the government to address capital-raising challenges for startups and support Austrade's efforts internationally. With a significant decline in funding, the industry faces urgent action to drive growth and innovation.
Australia
Coin12 Capital expands into Australia with innovative investment solutions, introducing Coin12 AI-Pilot for autonomous decision-making and portfolio management. Pushing boundaries in investment technology, Coin12 aims to provide data-driven insights and proactive strategies for financial success.
Bunnings faces scrutiny at the Senate inquiry for mistreating suppliers and dodging questions from managing director Michael Schneider. Allegations of market power abuse have raised concerns, as the hardware giant defends its practices.
Australian Economy
Rising inflation in Australia has led to shifts in grocery shopping habits, with decreased consumption of healthy foods and increased consumption of snack foods. Economic pressures and longer work hours are influencing dietary choices.
Investible, a VC firm led by Creel Price and Trevor Folsom, is raising a $US150 million fund with investors from 14 countries. Their focus on deep tech and climate tech has led to successful investments like Car Next Door and Canva.
World
Financial markets have become volatile due to Middle East tensions and increasing US inflation. The strong US dollar poses challenges for central banks globally. Gold prices are at records, and interest rate differentials widen. Biden hopes to avoid a wider Middle East conflict to stabilize prices.
Chinese investment in Australia has dropped to its lowest level in almost two decades, amidst rising political tensions. This decline is attributed to economic slowdowns in China and redirecting funds to the Belt and Road Initiative.
In Q1 2024, institutional investment in Indian real estate declined by 55% to $552 million, with domestic investors dominating the market. Bengaluru led in attracting investments, while commercial real estate received the most funding. Foreign investors remain cautious due to global uncertainties.
Tech
Elon Musk predicts AI smarter than any human by next year, surpassing humanity's combined capability by 2030. Others like Demis Hassabis and Dario Amodei forecast AGI soon, while skeptics like Yann LeCun and Gary Marcus offer caution.
The use of AI in filmmaking is revolutionizing the industry, with advancements like de-aging effects and AI-created short films. However, concerns about AI's ethical implications and challenges remain, raising questions about its impact on creativity and artistic expression.
Artificial intelligence has evolved over the years, with generative AI and conversational AI standing out. Generative AI creates fresh content like text and images, while conversational AI focuses on human-like responses, making them distinct yet complementary in the technological landscape.
Curated for you
The online small business community shares insights on the most popular platforms and tools of 2024. From making money on Shopify to utilizing TikTok's new features, staying informed about digital marketing trends is crucial for business growth.
The recent economic rollercoaster has showcased surprising resilience, with inflation stubbornly high but unemployment low and growth steady. Investors face uncertainty as interest rates remain unchanged, impacting stocks and borrowers alike. Despite challenges, the economy continues to prove resilient.
In the fast-paced digital landscape of 2024, small businesses must prioritize Search Engine Optimization (SEO) to enhance brand visibility, drive targeted traffic, build credibility, adapt to consumer behavior, stay ahead of the competition and optimize for voice search, while integrating social media for expanded reach and engagement.
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