20 tested digital marketing strategies from 20 experts

See how successful companies are doing it

October 14, 2024

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With a new $100mn fund, Virescent Ventures is supercharging Australia's climate tech scene, backing innovations in decarbonization efforts.

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Business News

Influencers are disrupting traditional marketing strategies, creating successful targeted products like Better Beer and Nedd's Milk. The rise of creator economy shifts consumer preferences.

Step One achieves FSC™ certification in Australia, committing to sustainability and ethical practices. The bamboo viscose underwear company sees 44% profit increase, investing in innovative, environmentally conscious solutions.

AI is not replacing PR jobs, rather enhancing them. AI tools can assist with admin tasks, but the expertise, trust, relationships, and communication skills of PR professionals cannot be replicated.

China agrees to remove trade restrictions on Australian live lobster imports, benefiting local producers and signaling improved relations. Despite challenges, industry aims to boost seafood exports to $2 billion by 2030.

In this Whiteboard Friday episode, Bernard of Clearscope discusses how AI is changing SEO content strategies. He emphasizes the importance of offering unique and engaging perspectives to meet searcher needs effectively.

Business leaders are navigating the rapid advancement of large language models (LLM) to capitalize on generative AI tools for immediate value and long-term transformation.

Globalized production of electronic devices has led to record e-waste generation, posing environmental risks. Entrepreneurs can innovate and collaborate on e-waste solutions for sustainability and growth opportunities.

Understanding and correctly calculating overtime pay is crucial for fair compensation and legal compliance. Different rules apply to hourly, salaried, and piece-rate workers. Remember to include all forms of compensation.

Modern society sees improvements in technology like smart appliances, but also negative trends such as deepfakes. Embracing diversity and inclusivity in PR campaigns benefits businesses through relevance and audience connection.

In a competitive business landscape, relying on off-the-shelf tech tools leads to lack of distinction. Innovation and unique products are key for staying ahead and meeting evolving client needs.

Lessons learned from the restaurant industry translate seamlessly to other sectors. Stay sharp, pivot fast, and manage chaos calmly. Adaptability, competitor analysis, and soft skills are crucial for success.

AI, particularly Generative AI, is revolutionizing analytics in business intelligence tools like MicroStrategy and Tableau. From descriptive to prescriptive analytics, AI is enhancing data insights and decision-making processes.

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