15 experts reveal their marketing hacks

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Maziar Foroudian
June 03, 2024

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Latest Stories

Don't let a tight budget limit your digital marketing potential! Join our expert panel as they navigate the path to success in the online arena. From tools and tips to innovative solutions, keep your business thriving without breaking the bank.

Get an inside look at Priestley’s Gourmet Delights' revolutionary $53 million facility, a first of its kind in Australia's sweets and savories industry. Mixing AI-powered automation with human craftsmanship, it sets a new benchmark for food manufacturing and job creation.

Discover how AI is revolutionizing recruitment! From pre-vetting candidates to enhancing employee engagement, delve into top-tier AI platforms changing how businesses hire.

Confronting escalating energy costs and a shift towards renewable energy adoption, Australian small businesses call for enhanced support and clearer information. Discover the struggles and opportunities they face in this record-breaking research by COSBOA.

Delve into the captivating journey of Kady O'Connell, founder of Kady Creative. She's on a mission to revolutionize SMEs branding and turn them into world-renowned brands. Discover the secrets behind her phenomenal success. Let her story inspire you!

New Tools

  • Prosperse: Automated AI stock market analysis

  • Coffice: Cultivating team happiness through recognition and celebration

  • Logistify: AI assistance for efficient supply chain management

  • VerbiAI: AI assistant for Shopify SEO

  • Findr: AI-powered workplace search tool

  • Eightify: AI video summaries across 40 languages

  • ReplyAIBot: Gain customers with real-time social media monitoring

  • SimplePhones: Never miss a customer call

Top stories

Melbourne startup Phonely, founded by ex-PhD researchers, secures $500k from Y Combinator for its AI receptionist service. The platform offers AI-powered answering services at 70% cheaper rates than human receptionists, with plans to expand into multi-language support.

Consumers are fighting back against rising prices at McDonald's, Starbucks, and other companies. Businesses are resorting to discount wars to lure customers back in the face of stubborn inflation. As prices continue to rise, consumers are hitting their limit.

Australia

National Australia Bank economists predict GDP figures may show economic activity halted at the start of the year, potentially influencing the Reserve Bank of Australia to keep cash rates steady amidst high inflation. Analysts foresee a minimal 0.2% expansion with weakness in household spending and home building.

National Australia Bank saw a significant drop in deposit balances in April, with $4.2 billion leaving the bank, partly due to a large customer's withdrawal. New CEO Andrew Irvine aims to maintain the bank's reputation as Australia's top business bank.

Australian Economy

Australia's sharemarket is poised to continue its upward trend amid global monetary policy changes. Australia's sharemarket expected to rise 0.5% as global central banks prepare to cut interest rates. Wall Street's gains may boost local bourse. Subscribe for more news on equity markets and global monetary policies.s.

Former top econocrat, Rod Sims, gives a thumbs up to the Albanese government’s Future Made in Australia plan, praising its national interest focus. Treasury’s framework aims to identify industries for support and drive growth and productivity.

World

Gen Z entrepreneurs are flocking to trade schools over traditional colleges, seeking practical skills and lucrative careers. With a rising interest in starting their own businesses, skilled trades offer independence and opportunity in a shifting workforce landscape.

Tech

Apple's upcoming iOS 18 update promises exciting changes beyond AI features, including revamps to Control Center and the Settings app. With credible sources confirming the updates, users can expect a cleaner and more organized interface. The unveiling is anticipated at WWDC 2024.

Google's new A.I. generated summaries are causing concern for publishers, fearing a significant drop in traffic. Despite Google's claims of providing value, publishers worry about the impact on their business models and are exploring alternative ways to protect their content.

Google introduced A.I. Overviews to generate full info summaries above search results, promising useful answers. However, the feature vanished after inaccurate and misleading content caused backlash. Google vows it's a work in progress.

Curated for you

In today's volatile business landscape, a successful digital transformation is crucial for growth and competitiveness. Starting from square one, building a clear strategy, and continuous assessment are key steps to stay ahead and thrive.

Consumers are pushing back against price increases as companies like McDonald’s and Starbucks report earnings misses. To combat this, businesses are engaging in a new round of discount wars to attract customers. Will these discounts stick around?

SaaStr CEO Jason Lemkin discusses the evolving landscape of SaaS sales and marketing post-2020, finding motivation as a founder, the pitfalls of solopreneurship, his content creation process, qualities of a great VP of Marketing, and why having the CMO report to the CRO is a bad idea.

Aspiring home-based chefs can turn their culinary skills into a successful business. Before diving in, aspiring chefs must prepare by researching their target market, legal requirements, costs, branding, and competition. Quality, customer service, and creativity are key to success.

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