19thJune_Friday

Recession talk: How businesses can navigate a future recession | Leaving a successful finance career to found a $1.7m startup | WFH now permanent?

June 19, 2020

DYNAMIC | BUSINESS

Providing Australian business with news, analysisinspirational stories, expert advice and a range of informative resources.

Friday 19th June 2020

In late 2016, months before I was to start as a graduate at an investment bank, I launched Etoile Collective: a beauty accessories e-commerce startup with the aim to enhance the lifestyle of beauty enthusiasts.

Slowly but steadily, and without any paid marketing, Etoile grew from taking up 1 room in our house to 3 and I went from spending a couple of hours a week to 2 hours a day at my desk working on the business. Orders started flowing in regularly and my mindset around Etoile’s potential really shifted.

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The end of financial year (EOFY) is a time that many small and medium businesses (SMBs) dread. In addition to the complexities of JobKeeper, knowing every...